Weird Amazon UI In An Email I Recently Received

I got an interesting email from Amazon yesterday, talking about the PS3 Top Games Of 2009. Part of the email has a list from 1 to 10 of the games:

amazon ps3 count.png

Notice the dark, medium, and light circles around the numbers? I found these immediately distracting, and wondered why they decided to make them in this pattern? Are they significant in some way? Do they indicate some sort of relative importance to spots in the list?

As far as I can tell, no. Here’s an Acornified version that removes that distraction, and allows us to concentrate on the the games themselves:

amazon ps3 count after.png

Better, yes?

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