I made my way over to the Apple Store in San Francisco tonight to attend the CocoaHeads Silicon Valley meeting tonight.
Wil Shipley, Daniel Jalkut, and Gus Mueller all gave short presentations on different topics about being an independent Macintosh developer, and then they were joined by Brent Simmons for a long Q & A session where they took questions from the crowd.
They all did a great job. Gus talk about the various things you need to do to stay focused during the day, because, well, it’s only you. Daniel talked about payment processing, which in my mind seems to be the hardest part when one is actually ready to start charging people to use your app. Wil talked about hype.
Tidbits that are good to remember:
• Give out eval copies to people who want to review it. If they sell one copy, you are ahead.
• Give free copies to anyone with an apple.com email address. Really because these people are the Macintosh’s biggest fans, and they’ll push your app when people ask for a suggestion.
• Work on a great product that people want to use – don’t worry yet about a company or marketing.
• Do your own leaks – consider giving an exclusive to a rumor site, which a TON of people read.
• Watch your weblog traffic, see where traffic is coming from and keep track of it (regarding the last tidbit)
• Advertise on the Google search network, not on the Google content network.
• Have a thick skin. Always apologize to your customers.
When I remember more, I’ll try and post them.. it was well worth the no dinner until after the talk. (Which, well, hasn’t arrived yet in my hotel room).
Oh – on my way back up to the hotel room another guy who went to the meeting was in my elevator.. I asked him what he though, and he said “it was great, but I don’t want to give up my day job”. I laughed and said ya, but perhaps it will inspire us who have day jobs.